Table of Contents Foreword

1. How to Use This Free E-Book


2. Introduction


3. The Entrepreneur's Dream!


4. Five Minutes to Start


5. Begin by Buying


  • 5.1. Carry Out Due Diligence

  • 5.2. Contact the Seller


6. The Bidding Process


  • 6.1. Bid Increments

  • 6.2. Your Computer Will Bid For You

  • 6.3. Reserve Auctions

  • 6.4. Bidding Strategies

  • 6.5. Buyer's Remorse

  • 6.6. Kinds of Auctions

  • 6.7. Side Deals


7. Auction That First Item


  • 7.1. More Expensive Optional Fees

  • 7.2. Pinpointing the Value of an Item

  • 7.3. Choosing Your Category

  • 7.4. Payment Options

  • 7.5. Condition of the Item

  • 7.6. Return Policy

  • 7.7. Duration and Timing

  • 7.8. Do You Want to Sell Internationally?


8. Critical Marketing Skills


  • 8.1. Get Some Attention!

    • 8.1.1. Top 7 Headline Types

    • 8.1.2. Turn a Limitation into a Plus

    • 8.1.3. Bypass the Hazards

    • 8.1.4. Two Tips for Strength


  • 8.2. Provide High-Value Content

  • 8.3. HTML Polish

  • 8.4. Add a Picture

  • 8.5. Eliminate Mistakes

  • 8.6. Repair Overlooked Errors

  • 8.7. Learn From the Best

  • 8.8. Always Have A Plan B


9. First Sale!


  • 9.1. First Contact With Your Auction Site

  • 9.2. First Contact With Your Buyer

  • 9.3. Critical Record Keeping

  • 9.4. Five Areas of Key Information


10. Shipping and Handling


  • 10.1. Shipping

  • 10.2. Handling

  • 10.3. Follow-Up With Your Customer


11. Arguments, Disputes and Fraud


  • 11.1. Disputes

  • 11.2. Irreconcilable Disagreements
  • 11.3. Outright Fraud

  • 11.4. Unethical Activities


12. Become an Expert


  • 12.1. Choose Your Niche

  • 12.2. What Do You Want to Sell?

  • 12.3. Who Are Your Customers?

  • 12.4. Are Price and Value the Same Thing?

  • 12.5. Report Violations


13. What Do YOU Want?


  • 13.1. Big Picture Focus Questions

  • 13.2. The Right Track

  • 13.3. Two Basic Selling Strategies

  • 13.4. A Preview of What's Ahead


14. Start Generating Profit


  • 14.1. Sell Goods You Already Own

  • 14.2. Where are the Bargains?


    • 14.2.1. Government Bargains


  • 14.3. Creative Product Ideas

  • 14.4. Passion Rules!

  • 14.5. The Joy of Drop Shipping


15. Stand Out With Unique Items


  • 15.1. Create Your Own Product

  • 15.2. Publish Your Own InfoProduct

  • 15.3. Acquire Exclusive Rights

  • 15.4. Do Private Labeling


16. Sell Goods You Don't Own


  • 16.1. Vehicles

  • 16.2. Real Estate

  • 16.3. Timeshares

  • 16.4. Industrial Equipment

  • 16.5. More High-End Possibilities

  • 16.6. Charity Auctions

  • 16.7. Financial Instruments

  • 16.8. Excess Inventory

  • 16.9. Represent a Professional

  • 16.10. Auction Site Resources


17. Promote Your Business


  • 17.1. Your Own Product

  • 17.2. Market Penetration

  • 17.3. Products You Represent

  • 17.4. World's Cheapest Ad

  • 17.5. Your Professional Services

  • 17.6. Observe a Money-Making Master

  • 17.7. Other Profitable Options


18. Learn from the Pros



  • 18.1. Smart Selling Tactics

  • 18.2. Skip These Mistakes

  • 18.3. Successful Sellers


19. Where to Sell Your Goods


  • 19.1. Evaluation Criteria

  • 19.2. Smaller General Sites

  • 19.3. Niche Sites


20. The Wrap Up

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